written by Jayce
With the effects of the pandemic felt by people all over the world, many are experiencing unemployment and looking for different ways to earn income and survive. One popular business idea is putting up an eCommerce store on platforms like Amazon. However, novice sellers often encounter challenges, including how to find products to sell on Amazon.
As the eCommerce giant caters to around 300 million products, new sellers may feel overwhelmed when they look at their competitors. Browsing Amazon regularly will help you decide on the niche that’s perfect for you.
This article will also help you figure out what to stock online. As you read along, you’ll discover expert tips to help you find profitable items to sell.
How to Find Products to Sell on Amazon?
Putting up your business on Amazon is a huge undertaking. But through the different programs offered by Amazon, you can maximize the potential of your store faster than you could with a brick-and-mortar shop. With its strong online presence, you can reach more shoppers and generate leads in no time at all!
Will You Profit If You Sell on Amazon?
It’s definitely doable! Selling on Amazon opens you up to a wider market and more potential buyers. You will, however, encounter much more competition from sellers all over the world.
The influx of sellers on Amazon means very tough competition, and developing your social media marketing strategies isn’t a bad idea. As you create social accounts for your business, make sure that you stick to a consistent posting schedule that isn’t too frequent (around 5-7 posts per day is too much), lest shoppers deem it too spammy.
Social media alone might sound complicated enough, but on top of everything, you’ll still have to manage your business. A guide on Amazon SEO will make it easier for you. Signing up with Amazon FBA helps you with the logistics of your business without too much micromanagement on your part. Simply ship your products to Amazon’s warehouse and they’ll handle the rest.
Should You Start Selling Wholesale on Amazon?
Selling wholesale products is a thought that has crossed the mind of every seller at one time or another. However, there are many different challenges associated with wholesale selling, so rushing into things may end up costing you more than its worth.
Some of these challenges include:
- Thinking about your own storage facilities and logistics team that will manage packing and shipping items to your customers
- Communication to avoid misunderstandings when it comes to order fulfillment
If you plan on moving forward with selling wholesale, it’s best to think your logistics through. Invest heavily in your own warehouse and a team that can help you manage shipping and dropshipping. Finally, make sure to have an open line of communication with your suppliers to avoid mistakes.
Discovering Strategies on How to Find Products to Sell on Amazon
Not to state the obvious, but the first tip is to sell products that people are searching for, and especially products with little to no competition.
This basic tip comes from Economics 101. A business competing in a saturated marketplace will have an easier time by finding a niche product with a high demand and low supply. This means that when you launch your product, you will capture the market quickly without having to compete with other sellers.
But how exactly do you go about finding a product with a high demand and low supply? Looking through the broad catalog of Amazon, you’ll often feel like you’re searching for a needle in a haystack. To make the research process faster, remember these tips and apply them to your business.
The Characteristics of a Good Product
#1: Base Market Price of $25
When you start pricing your products with at least this amount, it becomes easier to cover expenses like Amazon fees, advertising costs, and even the cost of goods sold. However, research shows that if your products cost $51 and above, your conversion rate plummets. This means that fewer people view and buy your product.
#2: May Be Bought All Year Long
As you conduct your research, search for products that people buy all year long. Seasonal products may pose another challenge like enticing people to buy your products, even when they’re not in season. A good example of a seasonal product would be clothes for a specific season, such as fur coats.
Through the use of a Chrome extension called Google Trend Report, you can easily check the seasonal sales spikes to avoid.
#3: Portable and Lightweight
Customers are more inclined to buy convenient products. Portable and lightweight items are usually more user-oriented, making them popular sellers. As a bonus, shipping costs for both import and export run slightly cheaper with lighter items.
#4: Can Be Improved Upon
Read through the reviews of your competitors’ products. Is there anything that stands out? Are there any complaints that haven’t been addressed? Use competitor analysis to modify and improve your product to make it the best in the market.
#5: Easily Manufactured and Transported
As your business grows, challenges such as quality control and sourcing materials arise. A setback when manufacturing a single product can easily affect your entire business. To avoid any mishaps with manufacturing and shipping, try and avoid breakable items like glass, electronics, and complex products with fragile parts.
Products to Consider Selling
As you carefully study how your business operates and manufactures products, some items just won’t fit the bill. So in order to find a sellable product, make sure to check the criteria given by Amazon.
Check for products that sell at least 300 pieces per month. If you do the math, that’s at least 10 items a day, which is definitely doable.
Look for products that aren’t out in the market yet. Remember that when you think of a product to sell, you’re actually providing a solution to a problem.
Not Many Reviews
Generally, customer reviews boost the presence of listings as they form a big part of Amazon’s A10 algorithm. Top products belonging to different niches gather a lot of reviews, making it hard to break through. Therefore, find niches with product listings that only have around less than 200 reviews.
When you sell items that are used daily, it gives you an advantage, especially if the items are consumable. This will help you find repeat customers to hit your sales goals.
Note that these are all recommendations, but ultimately, you are the pilot of your store. It’s up to you to create your own requirements for your product line and business.
Tips and Tricks on How to Find Products to Sell on Amazon
Now that you know the details of what makes a good product, it’s time to learn how to rch for them.
Browse through the resources below and pay close attention to the items you see. This will give you ideas and inspiration for your business.
This platform is a great source of inspiration. It’s a virtual moodboard where you can create boards to “pin” or save specific images found on the internet.
Lurking on Pinterest can be a bit confusing, but it’s always a great place to start. Pinterest can help you spot the different trends and even the products that are about to go viral.
Explore the Amazon Best Sellers Page
One of the quickest ways to discover best-selling products is to explore the Amazon Best Sellers page.
To do this:
- Visit the Amazon Best Sellers page
- Choose the category that interests you
- Filter your search by choosing sub-categories
- List down products that you think would fit your brand and the criteria above
Remember that most of the products that you see on the page are based on their most recent sales. Results may be influenced by current trends or by the season. Explore the Amazon Trend Report to get a better idea of these.
Use Product Research Tools
Aside from exploring the Amazon Best Sellers page, you may opt to use software to help you choose the best products to sell on Amazon. We recommend AMZScout Product Database.
This tool lets you search for products and filter them through criteria, sales, reviews, size, weight, and more.
Like the example above, you can set filters to sort a price range from $10 to $70 with less than 200 reviews. You can also show items with monthly sales over 300 that weigh less than 5 lbs. Eventually, your search will narrow down and become easier to go through. Sooner or later, you’ll find a few items that fit your business.
4. Do Keyword Research
Another way to find products that shoppers are looking for is via keyword research. By using a tool like Google Trends, you can easily search for the niche that you’re interested in and see how it performs related to other topics.
As you search different keywords on Google Trends, you’ll notice when they peak and when they don’t perform well. Through that, you’ll know the items and trends people are searching for, and what sells best.
5. Explore Other eCommerce Marketplaces
With everything accessible on the World Wide Web, exploring other marketplaces is an easy way to conduct your research. Different eCommerce platforms help a wide range of sellers sell their products. Browsing through them will help you find products to sell.
When you explore different marketplaces, take note of items that keep popping up. You’ll notice that if an item is popular within a certain marketplace, it has a high chance of being popular on another platform.
6. Discover Low Competition Keywords that Trigger Product Ads on Google
Another way of finding products to sell on Amazon would be checking out low competition keywords that trigger product ads on Google. Before going to Amazon to search for potential products with low keyword competition, it’s best to do some preliminary exploration with the use of a tool like Ahrefs Keyword Explorer.
To do this, follow these steps below:
- Put in your desired niches (a minimum of 5) into Ahrefs Keyword Explorer
- Choose All Keyword Ideas
- Filter results by choosing to only include shopping results
- Then filter again to Low Keyword Difficulty
- Next, choose the search engine results page (SERP) for every keyword
- Check for low domain rank sites
If you observe a lot of the low domain rank (DR) sites on the first page of Google, then that means that your chosen niche is less competitive. This is the niche that you should pursue.
7. Check Alibaba for White-label Products
White-label products are a great way to market an “original” product, without the high costs of production. Granted, you’ll need to do some research to find a white-label product that will sell.
Searching Alibaba will get you many interesting products that might just be great for your business. It might be difficult at first, but finding your way on this platform will connect you to overseas suppliers that produce the right products for your store.
8. Check Out eBay Products By Using WatchCount
Discover best selling products on Amazon by using WatchCount on eBay. Through this tool, you’ll see the most popular products as the website operates in real-time, so no need to worry about refreshing the page.
WatchCount will also let you see the number of votes given by shoppers when they add products to their watch list. This is another great way to do email marketing for your products. When you first notice this behavior from shoppers, you get the opportunity to reach out to them with promotions.
9. Utilize Jungle Scout to Find Low Difficulty Niches
Jungle Scout is a good tool to use when searching for a product. It lets you put keywords connected to the product you like to check if it belongs to a low difficulty niche. It also makes product research easy, especially for newer sellers.
Ultimately, determining the right niche for you is affected by so many different factors. This includes demand, competition, product opportunities, and monetizing opportunities. Remember that when your product meets these criteria, you are headed in the right direction.
10. Uncover the Top Industry Amazon Affiliate Publishers
Aside from doing keyword research and using various tools, uncovering and reverse engineering the top industry Amazon Affiliate publishers lets you discover which brands or products drive traffic to Amazon.
In order to do this, we suggest using a tool called Ahrefs Site Explorer. Follow these tips to get started:
- Look at giant publishers by typing in their domain on Ahrefs Site Explorer
- Choose outgoing links
- Filter and sort by linked domains to see how many links are sent to Amazon
- Observe those links by checking the anchor text and which products they lead to.
In the example shown, you’ll see that Ahrefs is used to check the Amazon pages that the Mens’ Health website is sending their audience to. Mens’ Health earns a commission on Amazon for every sale they make; therefore, they link their audience to the “best earphones for working out”, otherwise known as your competitors on Amazon if you’re an audio store.
Make sure to utilize these clues to entice your audience or even to get ahead of the big names in the marketplace.
Takeaways on How to Find Products to Sell on Amazon
Through the different research strategies shared here, you’ll get a good grasp on how to find products to sell on Amazon. The process of finding products involves a very long list of ideas you get from paying attention and finding inspiration elsewhere. But once you’ve gathered your inspiration, the rest of your research is fairly straightforward.
As you begin your journey in the eCommerce world, finding a good Amazon management service to help you with your day-to-day operations becomes imperative. That way, you can focus on the research it’ll take to grow your business to new heights while they manage your store and optimize your listings.
With enough perseverance and hard work, you’ll eventually discover the right tools to help you find a good groove for your business.
We wish you the best of luck!
Jayce is the managing director of Seller Interactive, an Amazon marketing agency dedicated towards helping brands grow on Amazon. His content marketing expertise has led him to work with brands such as Toyota and GoDaddy, producing content that reached over 20M views in a month. He is on a journey to help D2C brands scale their business on Amazon.