written by Rachel Abernathy
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“You gotta keep trying to find your niche and trying to fit into whatever slot that’s left for you or to make one of your own.” — Dolly Parton
We’ve compiled a massive list of 100+ freelance writing niches/ideas to get you started!
As you take your first baby steps into the world of freelance writing, do you ever feel overwhelmed, like you don’t know where to even begin?
When I first discovered the world of freelance writing, I felt information overload too. There were SO MANY articles to read, so many paths to take, so many opportunities to explore, and so many freelance writing niches. I didn’t know where to begin, let alone where to focus. I waffled around for a bit, trying to get a footing in this strange new world I’d discovered.
If you’re stuck in the same place, it might be time to consider the different freelance writing niches. Picking a freelance writing niche is a way to give yourself a target as you start your writing journey. It helps you focus on a particular type of client, allowing you to specialize in a profitable topic of personal interest, which helps you identify next steps too.
Let’s dive into the list of 100+ freelance writing niches!
Your niche might be a specific subtopic of one of these categories, or it might be a unique mix of them. You’re trying to find something that’s fairly narrow. The niche you choose may actually be more narrow than the general categories listed here.
Use this list to start your brainstorming process and consider perspectives on a potential writing niche you might not have previously considered.
Food & Drink Niche
Food and drink are important pieces of mankind’s existence, from grabbing a quick snack after a long day to feasting together on special occasions. It’s nourishing and delicious. Because food is such an important part of our lives, this niche offers a number of writing opportunities.
Food & Drink Subtopic Ideas:
- Restaurant & food product reviews
- Special diets & health concerns
- Food industry news & safety concerns
- Recipes & cookbooks
- International cuisine
- Food history & fun facts
- Cooking techniques & methods
- Specific Ingredients
- Real food/GMO topics
New parents (or experienced parents facing challenging times) often read books and articles to help equip themselves for what’s ahead. If you’re passionate about this topic, especially as an experienced parent yourself, you could find that it’s the perfect niche for you.
Parenting Subtopic Ideas:
- Pregnancy & breastfeeding topics
- Educational choices
- Discipline & child rearing methods
- Foster children & adoption
- Divorce & child custody
- Raising grandchildren
- College savings
- Traveling with kids
- Cleaning & home management
Health & Wellness Niche
Health and wellness is historically one of the most common writing niches, enjoying immense popularity in both traditional and online publishing. Whether you love natural remedies or practice mainstream medicine, you might find yourself fitting into this niche.
Health & Wellness Subtopic Ideas:
- Essential oils & aromatherapy
- Holistic & naturopathic healthcare
- Physical therapy
- Mental health
- CBD/cannabis topics
- Chronic illnesses
- Hormone health
- Food allergies
- Common diseases (cancer, heart disease, diabetes, etc.)
- Drug & alcohol addictions
- Fitness & weight loss
- Infant care
- Elderly care
- Medical procedures
- Up-and-coming treatments
- Dental health
- Studies & research projects
- Product swaps & reviews
Technology & Science Niche
Our modern world has been driven by technology and scientific advancement in recent years, so you know there’s always something new to write in this category.
Technology & Science Subtopic Ideas:
- Computer science
- Artificial intelligence (AI)
- Deep learning
- Apps & digital communication
- Augmented reality
- 3D printing
- Social media & data protection
- Alternative energy
- Medical technologies
Politics, Culture & Current Events Niche
The nearly instantaneous transfer of information drives our digital world. A large part of our social media consumption includes the reporting and analyzing of current happenings, whether they’re general, political, or religious events.
Politics, Culture & Current Events Subtopic Ideas:
- Elections, campaigns, & current political debates
- Interesting local events
- News pertaining to religious groups
- Analysis of cultural movements
- Revealing statistics
- National security & health topics
Believe it or not, blogging is actually a HUGE writing niche. Since the industry is constantly changing, there’s always something new to discuss. (Many freelance blogging writers also have their own blogs.)
Blogging Subtopic Ideas:
- Blogging technology (like WordPress.org and HTML)
- How-to tutorials
- Graphic & website design
- Social media marketing (popular options like Facebook, Twitter, Instagram, TikTok, and LinkedIn or newer options like MeWe and Clubhouse)
- Content development & creation
- Content marketing strategy
- Networking & audience building
- Search engine optimization (SEO)
- Email marketing
Business & Entrepreneurship Niche
Closely related to blogging is the business and entrepreneurship niche. While the business world doesn’t necessarily move as quickly as the blogging world, there is still plenty of change occurring within the industry — enough to keep things flowing. Lots of people read about business on a regular basis, especially while making career changes or important decisions.
Business & Entrepreneurship Subtopic Ideas:
- Remote work & communication
- Leadership skills
- Legal & ethical considerations
- Marketing strategy
- Project management
- Career planning (including resume writing, job search, career change topics)
- Productivity & efficiency
- Work-life balance
- Conflict resolution & communication skills
- Success stories & influencer interviews
This is another common niche, which is often combined with another topic (for example, Christian parenting). There are MANY different directions you can go here as well.
Christianity Subtopic Ideas:
- Denominational news
- Bible study & memorization
- Greek & Hebrew studies
- Music & worship topics
- Comfort in grief/pain
- Fruit of the Spirit
- Liturgical calendar
- Book & training resource reviews
From Pre-K level to PhD level, there are so many different topics nested underneath the educational category, even as a freelance writer in the niche.
Education Subtopic Ideas:
- Remote learning opportunities
- College prep
- Adult education
- Special needs learning
- Funding & financial aid
- Teaching methods
- Charter Schools
- Learning styles
- School experiences
- Educational events
- Textbooks, lesson plans, & other teaching materials
Sports & Activities Niche
Do you always watch the big game? Do you have a coaching background? Or do you enjoy a particularly active hobby? You might be uniquely suited to sports writing.
Sports & Activities Subtopic Ideas:
- Game stats & coverage
- Hockey/ice skating
Art, Entertainment & Media Niche
If you’re not necessarily into sports, there’s a good chance you’re more artistic in your interests. If you’re creative, you might be qualified to write about art, entertainment, and media topics instead.
Art, Entertainment & Media Subtopic Ideas:
- Movie, TV show, & music reviews
- Celebrity news
- Event planning
- Behind-the-scenes discoveries
- Live shows
- Playing an instrument
- Television & radio shows
- Painting & drawing
Liberal Arts Niche
If you’re fascinated by topics like history or art, you might find a place for your writing in this niche.
Liberal Arts Subtopic Ideas:
- Writing & grammar
- Language & linguistics
- Literature & classic books
- Art appreciation
- Logical thinking
- Music theory
While this particular niche has likely taken somewhat of a hit in recent months (at least at the time of this writing), it’s still a noteworthy niche. If you love traveling (at home or abroad), check it out, considering how you could make the most of current events.
Travel Subtopic Ideas:
- Health & safety
- Traveling on a budget
- Learning a language
- Travel planning
- Jet lag/culture shock
- Hospitality & lodging
- Traveling as a single, couple, or family
- Passports, visas, insurance, & other important documents
- Traveling to specific states/provinces, countries & continents
Finance is another popular (and profitable) writing niche. Imagine: You could even write about making and managing money as a freelance writer! How cool is that?
Finance Subtopic Ideas:
- Retirement & estate planning
- Health, vehicle, homeowners, & life insurance
- Side gigs
- Paying off debt & building your credit score
- Real estate
- Baking & credit cards
- Inflation & economic concerns
- Frugal living & budgeting
“Lifestyle” is often a term encompassing all kinds of topics. If you have any sort of hobby, there’s a good chance it could fit in the lifestyle category. There are so many different things in this niche, and it also contains some of the other niches I’ve already listed, including health, travel, and food topics. There’s quite a bit of overlap in this one.
Lifestyle Subtopic Ideas:
- Gardening & sustainable living
- Fashion & makeup
- Home decor & renovation
- Life hacks
Freelance Writing Niche
Wondering what types of writing you might be able to do? There are so many different types of writing as well! Here are some general ideas to get you started, though some niches may have a stronger need for certain types of writing than others.
Different Types of Writing Might Include:
- Blog posts
- Magazine articles
- Newspaper columns
- SEO content
- Books & eBooks
- Sales pages & landing pages
- Social media posts
- Case studies
- Scripts & speeches
- Case studies
- Press releases
- Product descriptions
- Online courses
- Technical writing projects
What is a Niche? Why is Choosing a Niche Important for Freelance Writers?
According to the American Heritage Dictionary of the English Language, Fifth Edition, a niche is “A situation or activity specially suited to a person’s interests, abilities, or nature: found her niche in life. b. A special area of demand for a product or service…”
In freelance writing, your niche is your specific area of expertise, most commonly a specific topic (and/or a specific type of writing).
Why niche down? There’s an old marketing adage that says if you try to appeal to everybody…you end up appealing to nobody. It’s true for writing as well. Niching down allows you to serve a particular audience, using your unique skills, interests, and experiences.
What to Consider While Choosing Between Freelance Writing Niches
It’s also worth highlighting a few things you should consider while choosing your own niche.
Experience & Passion
First, consider your background and interests.
What is your professional background? What do you know a lot about already? Do you have any work experiences, educational qualifications, and pertinent hobbies you can write about? What opportunities or connections exist within your network? It’s important to consider these factors when choosing your freelance writing niche.
But it isn’t just about your professional background either. What do you enjoy? What are you passionate about? Is there something you could you talk about all day long if given the chance? It’s important to choose something you actually enjoy and want to share with others. If you think computer software is the most boring topic in the world, don’t write about technology, for example. 🙂
Profitability & Demand
From a business standpoint, however, passion and experience aren’t enough by themselves. It’s also important to consider profitability and demand, which may require a little research on your part.
For starters, determine how much writers usually get paid within the niche. Does the industry pay enough to make it worth your effort?
Also, what kinds of writing within that niche pay well? Are you equipped to deliver quality work that matches a potential client’s needs? Is there enough demand for this particular freelance writing niche that will provide a steady stream of work, at least for a period of time?
Ultimately, you want to consider what sets YOU apart from your competition, and choose a niche that naturally fits you, while also taking profitability factors into account.
We hope this list has given you some ideas for narrowing down your own freelance writing niches.
If you need more writing help or inspiration, check out these 52+ Writing Podcasts for Authors, Copywriters, Self-Publishers, & More!
Rachel Abernathy is Ultimate Bundles’ Jill of All Trades, as well as a blogger, virtual assistant, and content marketing professional humming away from her home office in the Midwest. When she’s not writing or editing something new, you can find her making a delicious something (read: mess) in the kitchen! Learn more about Rachel at RachelsRealFoodKitchen.com